Logotype + visual playground Rebranding for OutdoorFun
identity: logotype + visual playground
The main challenge in this rebranding was to come up with a visually attractive, playful, flexible and different image for a ski school for kids.
The approach started with combining easy-to-read elements that are representative for the business, into a shape that results friendly, joyful and that the kids would be able to personify and play with.
I used a powerful orange tone as main color and a strong mono-block design for the uniforms of the instructors and kids, for an easy-to-spot result.
The playful visual playground is flexible so different characters were created in order to make the branding more kids-friendly: ski princess and ski kings.